Why The Experts Are Not Always Right

Sometimes They Don't Share The Full Story

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by in Stories

I can remember a time, just six short years ago, when I had just retired as a nurse and I had plunged head first into the world of entrepreneurship.

One of my closest friends would always say to me…you need to network.

I would proudly say, No. If I build it, they will come.

He would shake his head and reply… No they won’t. You need to network.

You know what? He was right.

Lesson one learned.

But, a bigger lesson was brewing.

You see, as a new little networker bee, I didn’t know what to say.

So, I followed the expert’s formula:

I help__________, do _________________, so that _________________.

I also went to events…in fact, tons of them. I felt like I was meeting bazillions of people.

And, you would have thought that with all the effort, I would have had a growing, thriving business with an adoring fan base.

Instead, I was exhausted, my business was completely stagnant and frankly…

I would have rather gouged my eyes out than listen to one more trite elevator pitch.

I felt like everyone I met said the same thing. And really, except for a few tweaks, they did.

How could they not…we were all using the the same formula!

I kept thinking…there has to be a better way.

How do we get off the formula treadmill?

That is when I realized the problem

The experts had left out a small detail…you have to go beyond the formula.

Businesses and fan bases are built on connection, and there is very little connection in the formula.

The connection comes in sharing parts of who you arein sharing parts of your story.

People are attracted to YOU. They are not attracted to the letters behind your name or your elevator pitch. People want to get to know YOU and to trust you, and then, and only then will they become part of your tribe and/or do business with you.

Your Story Is The Bridge

If you are having a hard time figuring out how story fits into your business, I invite you to join us at my upcoming event, StoryBRAND LIVE, a fun full day intensive where we will be working with creating stories, selling with stories and using stories to build your adoring fan base and monetize your business. If that sounds like something that might help you and would be a good fit, click here to register.

Stories are the number one way to connect.

I hope you’ll think about joining us!


P.S. It’s never too late to start creating and using your signature story(ies) to grow your tribe and monetize your business!

P.S.S If you think you don’t need to share your story(ies), you should think again, and you should definitely join us at StoryBRAND LIVE!

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Rewrite Your Story and Crush Those Limiting Beliefs

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